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Definition: This is a code-mixing term that Hong Kongers use to refer to '噱頭'.
Usage: E.g. 你有沒有留意樓下那家coffee shop最近常做promotion，我覺得滿有gimmick
Synonym: 噱頭
Reference: https://hk.news.yahoo.com/港人中英夾雜有規律-網友-太神奇-020000181.html